Turning a Compact Space into a Social Hub
That interaction quickly turned into a social hub around the booth. People gathered, watched, played, and stayed, creating the perfect moment for our client to step in and connect with their leads naturally.
How can a small booth feel impossible to ignore? That was the question at the start of this project. When Bayer came to us, the brief was clear: limited space, high expectations. They didn’t want a “nice little stand”. They wanted a compact footprint tha
We introduced an interactive digital experience designed like a game zone. At the center, a glass cube featuring the TTR molecule sat on the platform. Each side of the cube displayed a number, and each number corresponded to a question. Visitors simply rotated the cube to choose a side: the question appeared on the transparent screen, while the answer revealed itself on the back screen, creating a simple, intuitive, and engaging moment that drew people in and kept them curious.
Turning a Compact Space into a Social Hub
That interaction quickly turned into a social hub around the booth. People gathered, watched, played, and stayed, creating the perfect moment for our client to step in and connect with their leads naturally.
How We Made a Small Booth Feel Bigger
By keeping the space welcoming and open to conversation, we made the exchange feel easy and genuine. No awkward “sales approach”, just a smooth flow from curiosity to interaction to real discussions.